Scientific Concentrations

Master of Communication Science

Strategic Communication Concentration

Evening Class

Strategic Communication studies focus on forms of communication that inform, influence, and persuade stakeholders to create or achieve a goal through strategic steps including stakeholder identification, planning, communication action, and evaluation applied in the business, social, cultural, and political fields. Strategic Communication studies provide knowledge and skills in organizational management in facing various strategic issues such as globalization (economic change), government regulations and policies (political change), digitalization (technological change), changes in societal expectations, environmental changes, and understanding of business ethics. Strategic communication involves the ability to formulate specific goals and to measure and consider strategies and tactics to achieve those goals.

Classes are held Monday-Friday
(no Saturday-Sunday classes)

Media, Culture, and Society Studies Concentration

Morning Class

The Media, Culture, and Society concentration focuses on studies examining the complex interrelationship between media and the rationale and practices that shape interactions within society, either within a specific territory or connected through networks that transcend territorial boundaries. This interconnection of media, culture, and society is observed across various domains of community life, including political, economic, and social spheres. Media, in this context, is not only viewed as media content and media institutions but also as material media objects (media technologies) that play a role in shaping the everyday life of society. Simultaneously, culture and social interactions also shape the roles and capabilities of media (media affordances). Media studies within this concentration are also interested in examining how the development and innovation of digital media give rise to shifts in the meaning of various concepts within social studies, such as the dualism of media producer-consumer, public-private, dominant-subordinate, global-local contexts, and other conventional concepts.